What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? These are the key questions we cover in the article. We also look at: The reasons to use a feature prioritization matrix. How to develop your own prioritization matrix. Prioritization mistakes to avoid. …

In today’s business world, innovation and growth are essential for companies to stay competitive and succeed in the marketplace. One practical approach to driving innovation and development is using the KANO Model analysis. This model, developed by Noriaki Kano in the 1980s, is a customer satisfaction framework that helps companies…

If you’re like me and have had to quickly get up to speed on new domains, PACT is a great framework for learning everything a designer needs to know, finding opportunities for research & helping your team identify contradictions in their own mental models. In my design career, new roles…

The making of a meditation app. It was 10:00 am of day one, we were given a brief: (…) rethink how people can adopt and commit to a health-improving routine. The three of us* agreed on meditation, since we all thought it was a relatively new subject in wellness apps…

When you join a product area, understanding about the users and its context seems obvious right? but on a day to day basis and in a context where there are tons of stakeholders thirsty for having a breakthrough product, I’ll tell you it might be hard to prove the importance…

In my previous post I introduced the ‘Behavioural Influence Matrix’, which can be used to identify what you should prioritise through behavioural design. But to fill in the matrix you need to know the key drivers (and weights of those drivers) which most influence behaviour. How can we identify these…

The HEART Framework was developed in 2010 by Kerry Rodden, Hilary Hutchinson and Xin Fu from Google to measure UX. The HEART framework can be used to find the right metrics to measure the UX of your product overall or to measure the UX for a specific feature. It provides…

How we combined in-depth user interviews with the Kano model survey to decide what is next to build or not to build To build or not build, that is the question In the continuous product development life cycle, the product team faces the constant challenge of identifying and aligning on what features to build or not to build next. …