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Aaron Christopher 🔍

Jan 9

·

3 stories

UX Stats

Ajith R

Ajith R

in

Bootcamp

·Dec 27, 2022

UX metrics series — Part 3: Attitudinal metrics

We looked at behavioral metrics in the previous part. In this article, we’re going to learn more about attitudinal metrics (what the users are saying). Very often, what the users do (actual behavior) vs. what they say are quite different. The purpose of attitudinal research is to understand or measure…

Ui Ux Design

3 min read

UX metrics series — Part 3: Attitudinal metrics
UX metrics series — Part 3: Attitudinal metrics
Ui Ux Design

3 min read


Irene P

Irene P

in

UX Collective

·Jun 19, 2020

How many customer interviews do you need to believe the results?

During the product development process, there are many types of quantitative customer research. And whenever the data is collected and we’re going to analyse it, there’s the issue of statistical significance. Can we accept the result as valid? Can we believe this data? In fact, can it be used? — Let’s imagine it’s the 2000s and you’re going to launch a new product — pizza delivery app for office workers. …

User Experience

6 min read

How many customer interviews do you need to believe the result?
How many customer interviews do you need to believe the result?
User Experience

6 min read


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Aaron Christopher 🔍

Aaron Christopher 🔍

660 Followers

UX Research Manager | Discovering the undiscovered with a passion for psychology | LinkedIn: https://www.linkedin.com/in/aaronechristopher/

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