We looked at behavioral metrics in the previous part. In this article, we’re going to learn more about attitudinal metrics (what the users are saying). Very often, what the users do (actual behavior) vs. what they say are quite different. The purpose of attitudinal research is to understand or measure…

During the product development process, there are many types of quantitative customer research. And whenever the data is collected and we’re going to analyse it, there’s the issue of statistical significance. Can we accept the result as valid? Can we believe this data? In fact, can it be used? — Let’s imagine it’s the 2000s and you’re going to launch a new product — pizza delivery app for office workers. …