A wellness project focused on well-being within the framework of the competition on the creation of a mobile application, set up Daily Health Conference, a fictif guest. I/ Introduction : a/ Our challenge Our client, the Daily Health Conference, is a non-profit organization dedicated to promoting health and wellness through impactful public lectures, participatory workshops and…

Some of the problems we work on as UX researchers are simple and are easily solved by getting users in front of our product. But other problems can be complex and it’s hard to know how to start solving them. In situations like that, a simple 2x2 diagram can cut…

The following techniques can be used to generate ideas in product design. 1. Brainstorming Brainstorming is a classic technique where a group of people come together to generate as many ideas as possible in a short period of time. Brainstorming typically requires a presence of a facilitator, someone who sets ground rules…

User Research can often be overlooked when there are no dedicated champions in an organization. It is especially not an easy task to be the only UXR champion when you are a team of one. I have been in many situations where I solely had to defend UX Research’s value…

What is JTBD, how to use it in product design, JTBD vs User Persona — Product design success depends on how well the product satisfies the customers’ needs. The better the product satisfies the needs, the more likely it will perform well on the market. Jobs To Be Done is a framework that can help product designers identify the true needs of their customers.

UX is a weird discipline where you are trying to design something for the future, analyzing data from the past, to give you insights into the present. More often than not, the success/failure of a product depends on the amount of quality research that is put into the product. Various…

This is my very first UX research project, just started to study UX at General Assembly so please feel free to tell me what you think, any feedback will be highly appreciated. My colleague Dunila would like to improve his money management skills, I hope my research would be useful! …

I joined BuzzFeed as a solo UX Researcher in a fast-moving environment, and this week marked my first year here. …