Different mapping options to integrate into the product development cycle UX can be a very complex process to follow. There are lots principles to consider, a lot of research to be done, a lot of stakeholders to involve, a lot of information to find and share — essentially there are…

Models and frameworks that you should consider in your product development Product and UX is full of information, and of the back of the information are decisions to be made. Thankfully, there are wide range of models and frameworks which can be used as part of the process to help…

What to actually do during the discovery, defining, developing and delivering phases. The double diamond is one of the most established processes in UX. However in 2021, the Design Council introduced an updated version that aimed to meet the needs of the modern team as the double diamond model was…

Improve Your UX Research Insights Using These Important Numbers When working in UX Research, there can be a lot of numbers to remember. Whether its how many participants to include or the number of questions you should have in a screener. In this article I have compiled some of the…

A collection of principles I live by when having conversations about design thinking When you get immersed in the world of UX, you as a designer, researcher or writer will start to see your own ways the world of UX operates. …

How AI can be used to help UX Researchers Without a doubt one of the biggest (tech) trends we have seen in 2023 has been the arrival of truly smart AI through the likes of ChatGPT. It has really highlighted the strengths and capabilities they can, and will offer. …

Making your product standout in a competitive market place It is not a frequently mentioned method, but creating a customer value curve can quickly and easily help provide teams with focus, clarity and a vision. Customer value curves are a great way to determine opportunities in the market along with…

Common users behaviours from industry wide research As a researcher, external insights can be one of my most powerful tools as they can save time and resource. Thankfully, there are many user behaviours that have formed from them engaging with products in the digital world over the last few decades…

Tips on making your research used and integrated into your team As defined in the Cambridge dictionary, something that is efficient is ‘working in a way that does not waste a resource’. [1] When done correctly, UX research is one of the most valuable resources to a business. However, it…